Descripción del puesto

Job Title:

Marketing Lead

Location:

Argentina

As a Marketing Lead, you will oversee and execute the content strategy across various platforms to align with the company’s marketing goals. You will lead a team, drive strategic initiatives, and monitor the impact on audience engagement and results. This role involves managing content campaigns and collaborating with other departments to ensure cohesive messaging and a strong brand presence

Responsibilities:

• Manage and mentor the marketing team, providing guidance, feedback, and support to ensure optimal performance.
• Develop strategic marketing plans to improve brand visibility, lead generation, and customer engagement.
• Drive results-oriented marketing initiatives, aligning content management efforts with measurable business outcomes.
• Foster a collaborative environment within the team and across departments
• Lead the content creation and management team, ensuring high-quality deliverables that meet brand and marketing goals.
• Develop and execute a comprehensive content strategy across blog posts, sales collaterals, ebooks, educational materials, and more.
• Design and implement lead nurturing campaigns, driving customer engagement and conversions.
• Manage press content creation and review, ensuring alignment with the company’s brand message and marketing objectives.
• Analyze content performance using tools like Google Analytics, identifying key success metrics and making data-driven decisions for continuous improvement.
• Ensure content strategies are aligned with the company’s long-term vision and objectives.

Soft skills

• Leadership: Strong ability to guide and manage teams effectively.
• Strategic Vision: Ability to see the big picture and align content strategies with overall business objectives.
• Results-Oriented: Focus on achieving measurable outcomes through strategic content initiatives.
• Teamwork and Collaboration: Excellent interpersonal skills to work across departments and teams.
• Flexibility: Adaptable to changing priorities and projects.
• Communication: Exceptional communication skills to convey ideas clearly and influence stakeholders.

Requisitos

Experience:

● Minimum of 4 years in similar content creation roles, preferably within technology companies.

• Experience leading teams

Knowledge:

● Background in Communications, Social Communication, or Public Relations.

Technical skills:

• Proficiency in G Suite.
• Exceptional writing skills in both English and Spanish.
• Basic knowledge of content management tools like Strapi.
• Familiarity with Google Analytics for performance tracking.
• Understanding of content success metrics and how to leverage them.

Beneficios

English classes

Healthcare Coverage